
After completing a 30KM open-water swim around Dubai’s World Islands to raise awareness for Juvenile Arthritis and Autism, Maher El Tabchy-founder of Tabchilli and endurance athlete-didn’t just make waves in the UAE. He became a national story in Lebanon.
Over 50 Lebanese media outlets-from digital newsrooms to cultural magazines-shared his journey. Not just the swim, but the purpose behind it: raising awareness for children who suffer in silence, and building a gut health movement through fermented foods.
One of the most powerful pieces came from This is Beirut, titled:
No Breaks. No Limits: Tabchy’s Epic Swim Through Dubai’s Waters
🔗 Read the full article
For many Lebanese media outlets, this wasn’t just a sports or health story-it was a story of grit, diaspora, and purpose.
Maher, a son of Lebanon, swam 30 kilometers without rest-not for glory, but for children in pain. And behind that swim was a business born of obsession, fermentation, and a mission to bring gut health to the mainstream.
Through interviews, write-ups, and TV coverage, Lebanese media celebrated:
– His endurance as a solo athlete.
– His impact as a health educator.
– His innovation as a founder in the food startup space.
– And his heart-swimming for kids who can’t move without pain.
“I never swam for the cameras. I swam for the cause.
But when Lebanon-my home-amplified that voice across 50+ platforms,
it reminded me why I do what I do. I may build Tabchilli in Dubai, but my fire was born in Beirut.”-Maher El Tabchy
Tabchilli’s journey-like fermentation-is slow, raw, and alive. From a home kitchen to a national spotlight, the message remains the same:
Fix the gut. Fuel the body. Fight for those who can’t.